Professional Profile

                                         

Skills & Accomplishments

·   Managed desktop and mobile eCommerce applications

·   Managed desktop and mobile release schedules

·   Created and managed digital marketing strategies

·   Drove increased eCommerce customer adoption by 40%

·   Drove increased Sales by 35%

·   Skilled at Agile & Waterfall requirements gathering

·   Skilled at User-Center Design

·   Skilled working with JavaScript, HTML, and CSS code

·   Skilled writing effective copy for websites, sell sheets, and brochures

·   Skilled creating ad hoc, sales, and business intelligence reports for senior management

·   Skilled cross-functional collaborator

·   Detail-oriented with strong organizational and project management experience

 

Applications & Software:

·   Web Browser platforms (IE, Chrome, Firefox, RhoElements)

·   Legacy platforms

·   Oracle Endeca (Search Engine )

·   IBM Websphere

·   IBM Web Content Manager

·   SAP

·   Adobe Omniture (Site Catalyst)

·   Adobe Target

·   Google Analytics

·   Business Objects (Data Warehouse)

·   Qlikview (Business Intelligence Dashboards)

·   Salesforce.com

·   Exact Target

·   Adobe Suite (Photoshop CS5, InDesign, Illustrator, Captivate)

·   Microsoft Suite (Word, Project, Excel, PowerPoint, Visio)

·   AtTask

·   SharePoint                                                                            

 

Analysts International                                                                                              February 2015 – March 2015

Columbus, Ohio

Freelance Consultant (two-month contract)

Product Manager

·   Collaborate cross functionally as an eCommerce project manager to ensure Business Requirements for Email, Customer Service systems, and Website copy were delivered according to the release schedule  – Agile sprints

·   Write and review requirements with key stakeholders including eCommerce, Customer Service, IT and 3^rd party vendors; ensuring final signoffs were delivered according to the release schedule – Agile sprints

·   Work cross functionally with 3^rd party Design Agencies to write, review and approve copy for the eCommerce website

·   Act as a platform expert, supporting the overall strategic roadmap to build innovative solutions and support business objectives

 

Cardinal Health                                                                                                                                                                                    June 2013 – December 2014

Columbus, Ohio

Sr. Product Manager, eCommerce Marketing                   

·   Led large scale implementation projects with a focus on eCommerce, Search, and Web Content Management (WCM) solutions such as Oracle Endeca, IBM Websphere, and Adobe AEM (CQ)

·   Managed two eCommerce platforms grossing 10 million annual sales; Java and HTML-Browser based applications

·   Performed market research to obtain insight into customer-buying habits and daily-workflow processes.
Evaluated market-research data, competitive analysis, and usability testing to apply findings for future enhancements

·   Performed market research to examine customers’ search experience, collaborated cross-functionally to identify gaps within the Endeca stack, and implemented search tuning adjustments

·   Conducted idea generation, gap identification, feature prioritization, and feature definition for web and mobile products

·   Created financial analysis to balance business needs, customer needs, and technology capabilities.

·   Collaborated with User Experience (UX) professionals to design an innovative and engaging eCommerce website

·   Collaborated with Information Technology (IT) Design teams to create detailed requirements using both Agile and Waterfall methodologies

·   Reviewed & Approved requirements including user-interface specifications according to business objectives and release schedule deadlines

·   Worked cross functionally with IT, Marketing, and other business units to deliver desktop and mobile releases on schedule

·   Conducted product performance reviews with key stakeholders (plan vs. actual, key milestones/deliverables, management focus items, etc)

·   Platform expert, supporting the overall strategic roadmap to build innovative solutions and support business objectives

·   Performed customer demonstrations to win new business opportunities

Digital Marketing Strategy

·   Developed a long-term digital strategy for Cardinal Health’s eCommerce website

·   Optimized website usability and user experience (UX) to drive engagement and increased revenue

·   Provided analytical, technical, and project leadership expertise in the implementation of digital marketing strategy and operations

·   Created and executed online campaigns using promotions, social media, email, SEM and SEO to attract and retain customers

·   Collaborate cross-functionally to sell advertising portlets to internal clients and global-brand manufacturers

·   Provided Web Analytics to internal and external clients to capture the success of advertising campaigns

·   Used AtTask and SharePoint to manage the creation and submission of advertising documents and corresponding web analytics

·   Reviewed existing web systems (IBM WCM, Adobe Omniture)  and JavaScript code to identify gaps and missed opportunities

·   Collaborated cross-functionally to implement a new web content system (Adobe CQ)

 

Cardinal Health                                                                                                                                                                                February 2012 – June 2013

Columbus, Ohio

Product Manager, eCommerce Marketing                     

·   Led large scale implementation projects with a focus on mobile device development. 

·   Develop & implement go-to-market strategy, product roadmaps, and life-cycle tactical plans for Cardinal Health’s mobile technology; grossing three million annual sales

·   Conduct market research and competitive analysis to design user-friendly and innovative mobile applications

·   Drive product sales through integrated-communication initiatives, sales tools, SharePoint websites, case studies, customer presentations, and one-on-one Sales organization training

·   Manage the creation of detailed mobile-requirements documents using the Agile process stream

·   Manage upgrades, rebuilds, and additional porting of applications

·   Develop reports for internal auditing and monitoring of services

·   Review and approve design deliverables such as specifications, process flows, wireframes, and mock-ups

·   Work with engineering and device manufacturers to prioritize features and define a product roadmap

·   Act as a liaison between a wide range of internal teams, including Product Management, Sales, Design, Technology, Strategy and Analytics

·   Perform product demonstrations with Acute Hospital and Retail Chain customers and their corresponding Cardinal Health Sales Representatives

 

Cardinal Health January 2010 – April 2012

Columbus, Ohio

Sr. Marketing Specialist, eCommerce Marketing

·   Project Manager for Cardinal Health’s Pharmaceutical eCommerce division: managing communications strategies for four product lines: Mobile Ordering - three million annual sales, 340B - 60 million pharmaceutical sales, Cardinal.com Ordering – over one billion pharmaceutical sales, Order Express - over 1.1 billion pharmaceutical sales

·   Translated strategic marketing plans into effective promotional plans; managed all aspects of plan execution to ensure constant improvement through critical analysis of results

·   Managed interactive media campaigns, both internal and customer facing; responsibilities include writing targeted copy and designing brand-compliant web pages reaching several market segments

·   Developed & maintained SharePoint websites for eCommerce product lines

·   Translated IT development language into technical marketing documents for Sales Organizations and Customers

·   Analyzed voice-of-the-customer surveys to identify gaps in product offerings; submitted analysis to Technical Product Managers and Information Technology Consultants to develop future enhancements and requirements

·   Collaborated cross-functionally with Sales Organizations, Corporate Branding, IT, and Product Marketing to oversee business objectives

·   Collaborated with 3^rd-party media agencies to produce print and media advertisements

·   Event coordinator for conferences; collaborated with trade organizations to develop Cardinal Health’s eCommerce exhibitions at national trade shows: RBC - 7,000 attendees spending 15.3 million for pharmaceutical and consumer health products

 

Cardinal Health   December 2007- January 2010

Columbus, Ohio

Sr. Marketing Specialist, Acute Hospital Marketing

·   Project Manager leading communications and training strategies for three product lines, and contributed to an annual increase in sales of 35% from FY08 to FY09

·   Conducted market research and analysis to identify industry trends and regulations to capture opportunities for new service products

·   Created and developed marketing strategies by identifying market segments, creating value propositions, and developing product positioning (value vs. price) to targeted market segments

·   Translated strategic marketing plans into effective promotional plans, managed all aspects of plan execution, ensuring constant improvement through critical analysis of results

·   Drove the success of product launches through interactive media avenues: world-wide web, DVD, podcasts, and web-conference

·   Lead copywriter for website landing pages, trade show promotions, sell sheets, and direct-to-customer advertisements

·   Wrote training manuals, pod casts, e-class material, and interactive Power Point presentations for various Sales Organizations

·   Collaborated with 3^rd party media agencies to produce print and media advertisements

·   Collaborated with 3^rd party market research agencies to identify market segments, capture customer buying behaviors, and analyze data to develop strategic marketing plans

·   Collaborated with multiple Sales Organizations, Corporate Branding, IT, and Technical Product Managers

·   Collaborated with 3^rd party organizations to develop trade show exhibitions and advertisements

·   Provided product demonstrations Sales Organizations and Customers

 

Education